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The award-winning Freshney Place Shopping Centre in the heart of the town boasts over 70 stores including Marks and Spencer, House of Fraser and BHS. It was originally constructed between 1967 and 1971 in a joint venture between the old Grimsby Borough Council and developers Hammerson's UK Ltd. and was known as the Riverhead Centre (so named as the development was adjacent to where the two local rivers, the Freshney and the Haven, meet). Victoria Street is the main shopping street.
In March 2007, Henry Boot properties announced a new £30m shopping development adjacent to the existing Freshney Place site. The project will create 150,000 square feet (14,000 m2) of retail space and 290 car parking places on land between the River Freshney and Sainsbury's, presently occupied by the former Travis Perkins builders' merchants. As of November 2012 no work has commenced on the proposed development.